Elks And Blondes Shape Sweden's Image Abroad
08/08/2008 06:49
When foreigners think
of Sweden they think of elks, royalty, the
great outdoors and beautiful women, according
to a new survey from
VisitSweden.VisitSweden (formerly the Swedish Travel & Tourism Council) asked a group of 1,000 British, German, French and Dutch people for their views on the country as a tourist destination.
Many thought of the cold, the snow, the winter and the high prices. Others answered: nature, countryside and the expansive forests. There was some variation across the nations however with every tenth Frenchman citing the beautiful women and every tenth German noting the (beautiful) elks and the royal family.
VisitSweden is jointly owned by the Swedish government and the tourism industry and is focused on marketing the country to overseas visitors and investors.
"We want to shift the focus of Sweden's image towards the exotic," said Thomas Brühl, VisitSweden CEO.
More here.
SINC SAYS:
I’m not a big fan of wild game, but the blond does sound intriguing. I must admit that I have never associated Sweden with an Elk though.