Lego Heads For Record Sales Year
18/10/2008 02:47
As parents ditch
cheap Chinese toys in favour of
qualityLego, the toy company, is on track for a record year as British parents struggling with the economic downturn shun buying lots of cheaply-made toys in favour of one, well-made present for their children.
The toy industry is facing a very tough year, as parents and grandparents contemplate the previously unthinkable – cutting back on presents for their children this Christmas. Sales fell in September by 3 per cent, compared with a year ago.
However, trading figures suggest that long-established companies are bucking the downturn as parent plump for brands they recognise and trust, with Lego and Playmobil both enjoying very strong sales in recent weeks.
According to John Lewis, sales of Lego are up 42 per cent, Playmobil is up 19 per cent.
Stuart Grant, buying director at The Entertainer, the country's largest chain on independent toy shops said: "All three brands are doing unbelievably well, despite the credit crunch. There is a real move from parents towards saying, 'I have just £100 this year to spend on presents. I want something really good quality and not something that will end up being discarded on Boxing Day'."
Details here.
SINC SAYS:
This story is especially for a St. Albert Place lady reader who collects Lego.
