New Take On Popcorn: Iced On Stick
25/06/2009 05:29
Go figure. One of the
more talked about items to be had at this
year's Taste of Chicago is on a
stick.The popcornsicle -- a popcorn ball put on a stick and flash-frozen in liquid nitrogen -- will be among the offerings at the Garrett Popcorn booth.
The popcornsicle is the result of collaboration between the company and "Top Chef Season 5" runner-up Richard Blais for a promotional gig for the Garrett location in New York.
"Top Chef" fans will recall Blais as the faux-hawked chef with a penchant for liquid nitrogen -- which also happens to be the key ingredient in the popcornsicle, along with Garrett's signature cheese and caramel corn mix.
Jack Aiello, Garrett's vice president of marketing, says the company wanted to mark its Taste debut in a big way, with a product perfect for hot weather.
The popcornsicle "creates a subzero feeling in the mouth," Aiello says.
The popcornsicles -- which will cost six tickets each, or about $4 -- should stay cold for a few minutes, Aiello says.
The Taste of Chicago opens Friday and runs through July 5.
SINC SAYS:
Some folks will buy and eat anything won’t they? Yuk!
